Located 18-km north of the city centre, it's a major beach site on the shores of Arabian Sea and is one of the posh localities of Mumbai where one can find the bungalows of the famous film personalities of Bollywood. It's also a favorite shooting site among the filmmakers as many film shootings are also held over here.

On the southern end of the Juhu beach one can find many Luxury hotels and apartments, which are regarded as a favourite haunt of Mumbai's movers and shakers. The beach, which almost seems deserted during weekdays, always tends to get very crowded on weekends.

On weekends one can take the pleasure of horse and donkey rides, dancing monkeys, acrobats, cricket matches, toy sellers and every other type of Indian beach entertainment. Vendors ply on the beach calling attention to their wares, which are mostly souveneirs like T-shirts and cute little Indian dolls made from seashells.